WEEK 9 - Chapter 5

 

Business Intelligence is a category to applications, technologies and processes used by a company to gather, store, access and analyse their data to support their managerial decision making.  Most famous is Excel.

Input and use of the data differs, depending on hierarchical level in the organisation.  Manager’s input and use differently than say lower level clerks – who only input data.

Data warehouses and data marts are used in BI tools to analyse the data.  Vendors create programs for businesses to use.  Some of the applications are limited for smaller companies that do not have the cashflow to buy into the large programs with all the benefits.

Some BI applications analyse data through Online capabilities (OLAP) – which is breaking down data into smaller pieces for greater details.

Data mining is searching for the information to help support decision making, and identify trends and patterns, which can be visualised on dashboards to give a quick overview.

REFERENCES

Gray, H. I. (2014). Managment Information Systems (1st Australian ed.). Australia: John Wiley & Sons.